Robotics Is No Longer Just a Trend—It’s Starting to Gain Market Share

Roberta Zogbi, Director of Operations and Expansion at Eletrolar Group, believes that robotics is no longer just a showcase at trade shows but has become a real product.

Zogbi closely followed the work of the Eletrolar Group All Connected team that visited IFA in Berlin and returned with many new developments, trends, and, of course, opportunities.

The trade show set a record this year, with 240,000 visitors from 155 countries and more than 2,000 exhibitors. According to Zogbi, their own trade shows in 2026 also experienced this growth, driven by the same expanding sectors in which they operate.

According to IFA Management CEO Leif Lindner, artificial intelligence and robotics “were present in almost every area of the trade show,” from household robots to humanoids that interacted with the public at “Robots on the Runway.”

Zogbi also shared a detail he considered very important, one that illustrates how this ecosystem resembles that of the Eletrolar Group: IFA Global Markets connected suppliers from more than 20 countries with international buyers—a role very similar to the one played by Global Supplier in Latin America.

This is the initiative that Eletrolar Group will bring to the Robot & AI Park next year, at Anhembi, from June 21 to 24.

In addition, Zogbi revealed that the company’s expansion into new categories is ongoing and that there will soon be more announcements for 2027.

References:

Zogbi, R. (2026, 11 de septiembre). A robótica deixou de ser vitrine de feira. Virou produto de verdade. Acompanhei o trabalho do time do Grupo Eletrolar All Connected… [Publicación de LinkedIn]. LinkedIn.